Is GoHighLevel cheaper than Keap?

Yes. GoHighLevel starts at $97/month for unlimited contacts and users. Keap starts at $249/month (Ignite) with limited features and charges per contact, making it significantly more expensive.

Can GoHighLevel replace Keap (Infusionsoft)?

For most businesses, yes. GoHighLevel offers CRM, automation, funnels, email, SMS, and phone — all features Keap provides — at a lower price with unlimited contacts.

Which has better automation: GoHighLevel or Keap?

Both have powerful automation builders. Keap's Campaign Builder is mature and well-tested. GoHighLevel's workflow builder is more modern and includes SMS, voicemail drops, and AI actions alongside email.

Does Keap have white-label or agency features?

No. Keap doesn't offer white-labeling, SaaS Mode, or unlimited sub-accounts. GoHighLevel was built specifically for agencies to resell and manage multiple client accounts.

2026 Comparison

GoHighLevel vs Keap

(formerly Infusionsoft)

Keap built its reputation on small-business automation. But does it still justify the price tag when GoHighLevel offers 3x the features at a fraction of the cost?

Features Compared

GoHighLevel Exclusive

Keap Exclusive

$152+

Potential Monthly Savings

TL;DR — The Quick Verdict

GoHighLevel

Best for agencies & scaling businesses

All-in-one platform (replaces 10+ tools)
Flat pricing — unlimited contacts
White-label & SaaS reseller mode
Built-in phone, SMS, voicemail & chat
Funnel builder + membership sites
Reputation management & review automation

Keap

Best for solo service businesses

Mature CRM with strong tag system
Solid invoicing & payment collection
Established appointment scheduling
Proven email automation (legacy builder)
Good for service-based businesses
Strong partner/consultant ecosystem

Feature-by-Feature Comparison

Click any category to expand. Based on current published plans as of 2026.

Pricing: The Infusionsoft Legacy Tax

Keap dropped the Infusionsoft name but kept the premium pricing. You pay more and get less than GoHighLevel across the board — plus per-contact fees that compound every month.

Starter / Equivalent

GoHighLevel Starter$97/mo

Unlimited contacts
3 sub-accounts
Full CRM
Funnels & websites
Email + SMS
Calendar booking

Keap Pro$249/mo

1,500 contacts
CRM & pipeline
Email marketing
Landing pages
Appointments
Automation

Pro / Max

GoHighLevel Unlimited$297/mo

Everything in Starter
Unlimited sub-accounts
White-labeling
SaaS Mode
API access
Branded desktop app

Keap Max$349/mo

2,500 contacts
Lead scoring
Multi-page checkout
Promo codes
Advanced automation
Marketing analytics

Enterprise / Scale

GoHighLevel SaaS Pro$497/mo

Everything in Unlimited
Advanced SaaS rebilling
Priority support
Custom SMTP
Advanced API
Dedicated success manager

Keap Max (scaled)$349+/mo

2,500+ contacts
Extra contacts at $29/500
Same features as Max
No enterprise tier
Phone support
Coaching add-ons

The Final Verdict

Best for Agencies

Winner: GoHighLevel

White-labeling, unlimited sub-accounts, and SaaS mode let you build recurring revenue reselling the platform under your brand. Keap has zero agency reseller features.

Best for Small Business E-commerce

Winner: Keap

Keap's invoicing, quoting, and payment collection are mature and well-suited for service-based small businesses that need to send invoices and manage recurring payments out of the box.

Best All-in-One Platform

Winner: GoHighLevel

Replaces Keap plus ClickFunnels, Calendly, Twilio, Kajabi, and more. One login, one bill, every tool you need — funnels, phone, SMS, chat, reputation, and courses.

Best Value for Money

Winner: GoHighLevel

Keap's Pro plan starts at $249/mo for just 1,500 contacts and charges $29 per additional 500. GHL is $97/mo with unlimited contacts and far more features included.

Ready to See the Difference Yourself?

GoHighLevel offers a free 14-day trial with full access to every feature — no credit card tricks, no locked tiers. Experience the all-in-one platform that agencies are switching to.

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Frequently Asked Questions

GoHighLevel vs Keap — FAQs

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