HighLevel
FREE TEMPLATE — EXCEL & GOOGLE SHEETS

Agency Revenue Model Calculator Template

A professional spreadsheet with 50+ pre-built formulas to model your SaaS revenue, compare pricing strategies, calculate acquisition costs, and plan your growth trajectory.

5 Worksheets

Complete toolkit

50+ Formulas

Pre-built & linked

4 Calculators

Revenue, CAC, Pricing, Scenarios

Instant Download

Excel & Sheets compatible

Inside the Template

4 Powerful Worksheets, One Spreadsheet

Each tab is designed for a specific part of your revenue strategy. All formulas are linked — change one input and watch everything recalculate.

Revenue Model

  • 12-month revenue projection with formulas
  • Automatic client growth & churn modeling
  • Net profit calculation per month
  • Quick metrics sidebar (ROI, break-even)

Scenario Builder

  • 3 side-by-side pricing strategies
  • Conservative, Moderate & Aggressive presets
  • Auto-compares annual profit & margins
  • Best scenario auto-detection

CAC Calculator

  • Marketing spend breakdown by channel
  • Customer Acquisition Cost formula
  • LTV:CAC ratio & payback period
  • Health check indicators with benchmarks

Pricing Strategy

  • Define up to 5 pricing tiers
  • Gross margin calculator per tier
  • Revenue mix based on customer distribution
  • Blended ARPU calculation

+ Quick Start Guide

Step-by-step instructions for each tab, tips for getting the most out of the template, and links to additional resources.

Perfect For

Agency Owners

Model your white-label SaaS revenue and plan pricing for profitability.

SaaS Founders

Compare pricing strategies and forecast growth over 12 months.

Marketing Teams

Calculate true CAC by channel and optimize your marketing spend.

What Users Are Saying

This spreadsheet replaced the $200/mo forecasting tool I was using. The scenario builder alone is invaluable.

Jason M.

SaaS Agency Owner

I finally understood my CAC and realized I was spending 3x too much on Facebook ads. Game changer.

Amanda L.

Digital Marketing CEO

Used the pricing strategy sheet to restructure my tiers. MRR jumped 40% in two months.

Chris P.

White-Label SaaS Founder

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