HighLevel
2026 Comparison

GoHighLevel vs Kartra

Kartra is a solid all-in-one marketing platform with video hosting and helpdesks built in — but can it match GoHighLevel's CRM, communications, and agency infrastructure? Let's compare.

61

Features Compared

28

GoHighLevel Exclusive

4

Kartra Exclusive

$119

Kartra Starting Price

TL;DR — The Quick Verdict

GoHighLevel

Best for agencies & service businesses

  • All-in-one platform (replaces 10+ tools)
  • Flat pricing — unlimited contacts
  • White-label & SaaS reseller mode
  • Built-in phone, SMS, voicemail & chat
  • Full CRM with pipeline management
  • Reputation management & review automation

Kartra

Best for video-centric course creators

  • Built-in video hosting with CTAs
  • Advanced behavioral adaptive marketing
  • Helpdesk & ticketing system included
  • Strong membership & course platform
  • Affiliate management built in
  • Checkout pages with upsell funnels

Feature-by-Feature Comparison

Click any category to expand. Based on current published plans as of 2026.

Pricing: Similar Range, Very Different Value

Both platforms sit in the same price bracket, but GoHighLevel includes unlimited contacts, phone/SMS, and full agency infrastructure — while Kartra caps your leads and charges more as you grow.

Entry / Starter

GoHighLevel Starter$97/mo
  • Unlimited contacts
  • 3 sub-accounts
  • Full CRM + pipeline
  • Funnels & websites
  • Email + SMS + phone
  • Calendar booking
Kartra Starter$119/mo
  • 2,500 leads
  • 1 custom domain
  • 15,000 emails/mo
  • Funnels & pages
  • Membership sites
  • 1 helpdesk

Growth / Unlimited

GoHighLevel Unlimited$297/mo
  • Everything in Starter
  • Unlimited sub-accounts
  • White-labeling
  • SaaS Mode
  • API access
  • Branded desktop app
Kartra Growth$229/mo
  • 12,500 leads
  • 3 custom domains
  • 125,000 emails/mo
  • Funnel simulation
  • Kartra Agency
  • Helpdesk portal

Pro / Enterprise

GoHighLevel SaaS Pro$497/mo
  • Everything in Unlimited
  • Advanced SaaS rebilling
  • Priority support
  • Custom SMTP
  • Advanced API
  • Dedicated success manager
Kartra Professional$549/mo
  • 25,000 leads
  • 5 custom domains
  • 250,000 emails/mo
  • Funnel marketplace
  • Kartra Agency advanced
  • Priority support

The Final Verdict

Best for Agencies

Winner: GoHighLevel

White-labeling, unlimited sub-accounts, SaaS mode, and snapshot templates let you build a scalable agency. Kartra has a basic agency feature but nothing close to GHL's full white-label infrastructure.

Best for Video Marketing

Winner: Kartra

Kartra's built-in video hosting with in-video CTAs, opt-in forms, and analytics is unique. If video content is your core strategy, Kartra saves you from needing Wistia or Vimeo Pro.

Best All-in-One Platform

Winner: GoHighLevel

GHL includes phone, SMS, voicemail, unified inbox, social DMs, calendar, CRM pipeline, and reputation management — none of which exist in Kartra. It replaces more tools under one roof.

Best for Support-Heavy Businesses

Winner: Kartra

Kartra's built-in helpdesk with ticketing, knowledge base, and live chat is excellent for businesses that handle lots of customer support inquiries — GHL doesn't offer a native helpdesk solution.

Ready to See the Difference Yourself?

GoHighLevel offers a free 14-day trial with full access to every feature — no credit card tricks, no locked tiers. Experience the all-in-one platform that agencies are switching to.

Explore More Comparisons & Guides

Comparison

GoHighLevel vs Kajabi

Course platform comparison

Read more
Comparison

GoHighLevel vs ClickFunnels

Funnel builder comparison

Read more
Blog

Build a Sales Funnel with GHL

Funnel tutorial

Read more
Frequently Asked Questions

GoHighLevel vs Kartra — FAQs

Ready to Transform Your Business?

Join thousands of agencies and entrepreneurs scaling with the #1 all-in-one marketing platform.